Solid Travel Advice For Your Next Trip

Solid Advice For Your Arts And Crafts Projects

People from around the globe are already participating in arts and crafts for hundreds of years. You will want the correct a, materials and tools little inspiration to generate some amazing pieces. In order to enjoy this hobby yourself, please read on.

Internet groups are a fun way in order to connect with other individuals who share your passion for a arts and crafts. This is also true when you are in to a craft that that is certainly not widely popular. You may get in touch with like-minded crafters from around the world by using the net.

If you are searching at getting started with crocheting or knitting, make time to look online. You can find free videos on YouTube that may assist you from the various stitches you will have to know. There are also free patterns on various blogs or forums which are around.

Your children can get messy while they are getting involved in arts and crafts. If it may sound like a lot of work, just cover the top with freezer paper or newspaper, to capture stray drips, drops and glitter and glue. Washable markers are an alternative choice.

Do you like to make jewelry or want to give it a go? They have got from chains to beads to findings. Many of today’s fashions include costume jewelry. When you build your own, your jewelry can coordinate together with your wardrobe and you will definitely reduce costs.

Don’t forget to take care of the face when doing crafts and arts. Have a pair of safety goggles and even a filter breathing mask available. One never knows when you’ll hit a project step which involves stuff you don’t to inhale or have in your eyes. Always protect yourself.

When you are finished painting during the day, make sure to clean your brushes thoroughly. Paint that is left within a brush dries and hardens the bristles. The very next time you wish to use them, the stiffer brush will never make as subtle strokes because it did, and it will be hard to keep that pure color.

Etsy is a great place to get supplies for crafts. Individuals utilize the site to offer items. Plus, you do not only get to purchase supplies here, but also you can sell your craft projects. This website is perfect should you be looking for vintage media for the craft projects.

Going to your nearby crafts and arts fairs are a fun way to meet other people who love crafting. You might find people that just like the same craft when you but express it within a totally new and unique way. You can also get out where they look for supplies or where they get their good idea.

Sandpaper may help you make any object look used. If you are looking for any unique vintage look, polish your object with a bit of sandpaper. By making use of different grains or not polishing the object evenly, you could make interesting textures. You may also utilize the sandpaper after applying a coat of paint for a unique look.

Likely to your neighborhood crafts and arts fairs are a fantastic way to meet other people who like crafting. You could find people that just like the same craft as you but express it within a totally new and unique way. You will also find out where they shop for supplies or where they have their good idea.

Doing crafts and arts with your kids can be messy. Cover any surface you are working on with butcher paper or newspaper should you get burned out through the mess. This will help catch pieces of glitter and paper and also any drops of glue. If you are done, you can easily get rid of the paper along with all the mess.

Try to look for approaches to include recycled items into your crafting skills. Quilters might use discarded clothing to produce quilting squares. Painters may find old frames that can be restored. There is an entire world of items which can be going to be discarded that can be recycled into a beautiful new work of art.

Usually do not start working upon an arts and crafts project except if you are confident concerning your skills. Do some research about the projects you are looking at to ensure that you supply the necessary tools and skills. When you run into unforeseen difficulties, you will find yourself feeling frustrated and give on your project.

Whenever you do crafts and arts projects together with your children, it might be a lot fun as well as a wonderful bonding experience. It can also be quite messy, too. And also hardwearing . child’s clothes from being covered with paint, work with an old, over-sized tee shirt as being an art apron. You can easily launder this makeshift apron, and reuse it repeatedly again.

Usually do not begin working by using an crafts and arts project until you are confident relating to your skills. Perform a little research regarding the projects you are considering to actually supply the desired skills and tools. Should you come across unforeseen difficulties, you are going to turn out feeling give and frustrated high on your project.

Glitter is one of the most popular decorations useful for arts and crafts projects. If it is something you utilize often, it might really add up. So, to save costs on glitter, make sure to use it over a piece of paper. Then, dump the leftover glitter into the container.

Sandpaper may help you make any object look used. Polish your object with many sandpaper should you be looking for a unique vintage look. You may create interesting textures by using different grains or not polishing the object evenly. You can also take advantage of the sandpaper after applying a coat of paint for the unique look.

Now you can realize why people all over the world love crafts and arts projects. All that is islington restaurants needed is some creative juices flowing, and before you know you’ve made something wonderful. Utilize the ideas you’ve found out about here in the following paragraphs, and prepare to develop something special and unique.

Traveling is exciting and fun especially if you know where you stand going. A lot of people create the mistake of assuming they are able to speak to the locals and acquire directions. You can utilize the tips that happen to be provided below to avoid getting lost in a location which is a novice to you.

When you are traveling by airplane, attempt to limit you to ultimately an individual 20 pound carry-on bag. Using this method, you always know where you luggage is. If you are going to multiple destinations in a single trip, there’s nothing worse than getting your luggage chasing you around while you go without clean underwear.

Take time on a daily basis to relieve stress while on a trip or vacationing and you may thank yourself for it once you get home. With all the chaos, jet-lag, partying along with other excitement of travel comes a great deal of stress on your own body and mind. Yet another one is required to recover so taking a couple of minutes on a daily basis to rejuvenate will make it simpler so that you can resume your normal life when it’s across, as soon as most vacations have ended.

When deciding on a location to go to, there is no better way to obtain information when compared to a fellow traveler. Other travelers with a similar needs and plans, can tell you what destinations are must-sees and what areas you should try islington restaurant to avoid. No guidebook can replace the 1st-hand experience of somebody else or family.

Before planing a trip to an area that is certainly completely unfamiliar you should do some research to understand what to anticipate. This research may be as simple as where to get good food, to like in depth as which place to go for entertainment and pre-purchasing of tickets. Research of any kind can surely improve the standard of travel and the overall trip.

There are many suggestions to try if you wish to make an effort to get an empty seat. Ask for a seat nearby the back end of your plane, as these generally complete last. Require an exit row seat in case you are not more comfortable with that. These seats have extra responsibility, which not many are likely to accept.

Carefully have a look at any travel package deals prior to deciding to book them. Many airlines and websites come up with flights, hotel accommodations, meals and activitiesactivities and provide them at one price. Simply because they can book flights and rooms without mentioning their main point here, this is designed to help the companies. It is best to investigate the cost of every piece in the deal to actually are conserving money, although many of these packages might be steals.

Work off your flying anxiety having a jog before you decide to head to the airport. Multi-hour flights will take a lot from you. You will be relaxing in one spot for some time, and this could cause back and leg cramps. Before your flight can make you feel reduce and relaxed the chances of your system stiffening during your flight, receiving a good workout or stretch in.

Inexpensive travel can appear almost impossible today. Gas prices are astronomical, and airlines are way too expensive for many individuals. You may still travel cheap should you be happy to take a bus or travel in a car pool with others. You can search upfront for inexpensive destinations that can make your travel expenses less.

Especially to another country, you ought to subscribe to a travel insurance, if you plan on traveling. A travel insurance will reimburse your tickets should your flight is canceled. When you or a member of your household gets sick in another country, it will help you fly home. Most travel insurance also insures rental cars.

Should you wear glasses, make sure you pack an eyeglass repair kit. It can be difficult to discover the correct parts and tools, particularly if will be in foreign country, in case your glasses break while away on vacation. There is nothing worse than going sightseeing and being unable to see the sights.

Consider flying on holidays if you are looking for a cheaper fare. Lots of people usually do not want to handle the hassle of being in an airport with a holiday so flights are often much cheaper. You simply will not miss any of the holiday festivities if you plan a young morning flight.

When you are traveling by car in the winter months it is essential to make frequent rest stops. Driving during the cold months is far more tiring than driving in the summer. It is advisable to make time to stop and stretch your legs. Taking a couple of minutes from driving can certainly make a great amount of difference in increasing your alertness behind the wheel.

Be sure you give your itinerary to a person you trust. Add the names in the places that you are going, anyone that you intend to go to along with the telephones and addresses. Ensure that the person even offers your flight information along with a copy of important documentation, like your passport ID page.

Spend some time to go slightly from the way and visit small town restaurants and bars when you are traveling in a car. You can expect to meet some interesting people and enjoy the possibility to sample some of the local fare. Residents of these towns will instantly recognize unfamiliar faces and frequently get out of their way to speak with you.

When packing your clothes to get a vacation, roll them up instead of folding them. Rolling them saves lots of room so that you can put other stuff within your suitcase. It also prevents your clothes from getting wrinkles. If you purchase clothing when on vacation, roll those as well.

An excellent travel tip is usually to call ahead and inform your bank that you’re happening vacation. This straightforward gesture could help you save a great deal of hassle and time because your bank might notice charges accruing within a different location plus they might go on and consider this fraud.

Mentioned previously inside the above article, regardless of how far you travel, it usually is crucial that you plan out your holiday accordingly to acquire the best from this adventure. You may make use of all the information you learned here and possess the best times of your life.

Why Reputation Management Is Vital For Virtually Any Business

Reputation management is something you must understand to make a business do better. You need to be positive that you retain a good reputation to ensure success usually. Thankfully, this short article will support you with this. Consume this information and once you’re done you are going to do exactly fine!

To guarantee the trust of your own honesty, customers and transparency is vital. Don’t remove or attempt to mask negative posts from your website. Accomplishing this makes it seem to your customers as if you are ignoring their concerns or that you just don’t care about them. Always be upfront about any issues your company could possibly be facing.

If you are using social media marketing sites, you have to be capable to track the achievements of each post. There are many programs around online to assist you to track mentions of your respective business. These programs may also informs you of whenever a user shares your post together with his friends and relations members.

Produce a email list. Make subscribing to your mailing list fast and straightforward. To help bolster you mailing list provide a coupon or another incentive to encourage signing up. As an extra, you can improve your email list by giving a coupon for referrals. This is usually a free small product or a cost saving coupon.

By doing online searches to your business, you may monitor your company reputation. This can present you with a solid idea of what folks see when they hunt for you. Make sure you pay special focus to the two web image and results results. The images will teach you what graphics are bound to your company online.

Apologize quickly if one makes an error in judgment. The majority of people know that everyone is human and mistakes do happen. If you can to rectify the error do this quickly and address it in your website or social media marketing site. If you are unable to rectify the mistake, apologize and go up with your organization.

To start out your business reputation in the right foot, make your branding simple. Make use of a clean typeface and color palette. Make certain your logo is simple and clearly communicates whatever you do and stand for. These products must be capable of focus on all of your corporate materials. Stay away from using convoluted and complex products in your branding.

Watch what you say. This applies to both online and offline interactions. Avoid having any discussions about illegal activity or making derogatory comments. You also want to avoid having yourself as well as your business linked with images which are explicit or inappropriate. Also, try to avoid doing or saying anything negative that can be over a news station. Potential investors and customers may see these items as warning signs.

Always be attentive to social media marketing. Consumers often discuss different businesses at these places. Once you monitor your social presence, it will be easy to see anything negative being said concerning your business, and nip it in the bud quickly. This will assist protect your company’s reputation.

You could become angered if you read a negative comment regarding your business. Respond calmly using facts to disprove their negative content. Let readers make judgments on their own.

Whenever a customer complains a product or service that you just company offered, it is simple so that you can jump into defensive mode. However, control yourself, and have more details about the complaint before you do that. It is possible to smooth out of the situation better using this method, and you will achieve a better track record of your organization.

If a customer leaves a bad review, usually do not leave a negative rebuttal. This may only make you come across for being hard and arrogant to acquire as well as. Whilst you should address any aspects of the review that were untrue, you want to do it inside a non-combative manner.

Every time a customer complains a service or product that you just company offered, it is easy that you can jump into defensive mode. And obtain more info about the complaint before you do that control yourself. You are able to smooth out the situation better this way, and you may gain a better reputation for your organization.

Every time a customer complains a product or service which you company offered, it is easy that you should jump into defensive mode. However, control yourself, and acquire additional information concerning the complaint before you accomplish that. You are able to smooth out the situation better this way, and you will acquire a better history of your company.

In the event you don’t possess the time and resources to help keep all of the pages current, even though it is tempting to make profiles and pages on every social media site available, don’t practice it. You’ll look possibly, lazy and incompetent damage your reputation when a possible client discovers your poorly managed, out-of-date content.

Ensure that the people doing work in your customer relations department will keep their cool under almost any circumstances. When you’ve got an irate customer to do business with, the final thing you want will be your own personnel getting upset. Send your workers to function shops where they may learn self-control, together with amazing customer relations tactics.

Ensure you regularly monitor your social media accounts, whilst keeping passwords secret. Nothing will tarnish your fine reputation faster than viral rumors and accusations. Ensure that someone checks all comments, tweets etc. that relate to your small business regularly. Respond professionally and swiftly, no matter what the type of your content.

Send your customers a thanks note after building a purchase with your company, and may include some sort of form for feedback. Some men and women will never bother to send out it back to you, if someone is particularly upset about something, you may learn about it. It’s better which you function as the one people complain to, and not other potential customers.

Do not take your reputation for granted. You should actively manage it to make sure that your business always includes a good image. It could lose business bit by bit, despite the fact that a firm with bad reputation not only can not grow. Remember everything you learned here, and manage your organization reputation the correct way.

Look For Great Assistance With Reputation Management

When you’re interested in reputation management, you might not know where to start. This information is here to assist if it may sound like you. Take some of these things under consideration so you will be able to do exactly fine. Read on if the looks like something you want to know about!

Keep a good reputation and satisfy unhappy customers. They might be a client for a lifetime whenever you can change their perception. If the information is available on the web, it increases the target audience of those people who know you are likely to rectify an issue. Also, it is going to demonstrate that you worry about your customers.

When folks take the time to say something about your business, it is vital that you happen to be courteous enough to react. While you may well be an extremely busy person, it shows your audience that you actually cherish them and what they need to say. If you want to maintain a steady client base, this is certainly vital.

To further improve your web reputation, try to optimize your websites. Usually, the company name is definitely the term. Authority sites are heavily liked by search engine listings, especially Google. Your blog will get more credibility should they view your business as official.

Not have a public argument with part of your audience. This can be a terrific way to show people that you will be not worried about their needs. Whenever there is a public disagreement using a business along with an individual, the organization is normally made to end up being the bad guy, so be careful.

To get started on your company reputation on the right foot, maintain your branding simple. Make use of a clean typeface and color palette. Be sure your logo is straightforward and clearly communicates everything you do and stand for. These things must have the ability to work with your entire corporate materials. Attempt to avoid using convoluted and complex products in your branding.

To start out your company reputation in the right foot, make your branding simple. Work with a clean typeface and color palette. Ensure your logo is straightforward and clearly communicates what you stand and do for. These products must be capable of focus on all of your corporate materials. Try to avoid using convoluted and complex items in your branding.

You need to prepare your business moves online. You can’t just start replying randomly to your customer’s posts. You must take the time to plan out how you’re planning to approach them and what you’re likely to say. Not doing this might cause some difficulties for you.

There are trusted firms that offer reputation management. From social networking to public announcements, there is lots that is put into operating a public reputation. So, should you need a helping hand, get a trusted company.

Get involved with your community. One of the best approaches to bolster your company’s reputation is always to do charitable deeds in your community. You are going to receive good publicity and will also let you the opportunity to talk with plenty of folks that you otherwise would never get to speak to, by making the effort to give straight back to your community.

You must stay on your toes when it comes to protecting yourself against a bad business reputation. Even though you have performed whatever you can to repair your current issues, there will almost always be more in the foreseeable future. keeping a watchful eye on things will assure that they may not get rid of hand.

Always help make your promises come true. You won’t be trusted when you change these terms. The company will begin to be renowned for dishonesty. It’s quite challenging to get rid of it when you gain that sort of reputation.

Do not allow you to ultimately become emotional in online communications. Stress management will go a long way in keeping how you feel in check. Exercise or meditate regularly, or be part of a sport, allowing you to have a regular opportunity to blow off steam and keep a very nice head. Do not stoop to negative online word fights. This can sink your reputation in the snap.

Though it seems obvious, many individuals forget to consistently monitor their online brand online. It might be very time-consuming, consider getting help to actively monitor your company’s blogs, social media search and sites results. Put money into brand monitoring tools that will make the method less and much easier labor intensive.

Learn just as much about your customers as possible. Many customers appreciate receiving the personal touch. Discover why customers choose your business over other businesses. This will really improve your reputation and assist to push you to the peak.

If one exists, enroll in a trade organization for your personal industry. Individuals who look for companies within a particular industry often go to the trade organization to find leads. Developing a membership in professional organizations gives your organization credibility. A small membership is generally what is needed, but the benefits are usually worth every penny.

A crucial element in reputation management is claiming your brand name, especially on the web. Make sure that not one other business or individual is able to make use of reputation to further improve their very own agenda or to discredit you. Use only one name across your entire online venues, including social networking, and secure any obvious variations from it that a competitor could take advantage of.

Online reputation management (ORM) is a lot like search engine marketing. Both are geared toward getting the website to the top level of search engine ranking positions. The difference is the fact ORM is focused on getting positive information about your internet site out in the public view. When you are practicing ORM you would like to create lots of positive content to outstrip and outweigh anything negative that may be out there.

The trustworthiness of your company is valuable. It is actually a fragile thing. That can be done irreparable harm to it when you are not careful. A damaged reputation is tough to repair. Therefore, keep in mind the tips here and exercise better reputation management. No business is able to afford to shed customers from possessing a bad reputation.

7 Digital Marketing Trends That Will Dominate 2015 | Kim Garst

It is hard to argue that social media has changed the face of digital marketing, or marketing overall for that matter. The transformation is so great that the line between traditional and digital marketing has been blurred and a great many companies are finally accepting the fact that to win in marketing they MUST have a digital strategy and that strategy should probably include using social media.

So, it is no surprise that last year digital marketing accounted for 25% of all marketing dollars spent and that that number is expected to rise to 33% this year. It is possible that in just a few years digital marketing costs will be THE major expense item for most companies. Where is that money going? A good chunk of it is going to paid advertising on major social media sites such as Facebook and Twitter.

As we start off the year, it’s helpful to look at which digital marketing trends are likely to dominate the landscape in 2015. Following are my top 7 predictions for digital marketing trends in 2015.

1. Email marketing will need to become smarter.

Businesses who have been investing heavily in digital marketing over the past 5 years are already figuring this one out. In the past, offering a company newsletter via email was often enough to build and grow your list. But with website visitors becoming increasingly wary of handing over their email addresses, businesses need to become extremely smart about what types of email content they provide and how they promote it.

Using free eBooks or white papers that offer true value are great lead magnets that work well to entice people to join your list. As you continue to send highly relevant content to your subscribers, they recognize that you truly ‘know your stuff’, and are more likely to purchase your products or services.

In 2015, businesses will realize that sending MORE emails isn’t the key…it’s sending BETTER emails and creating more valuable lead magnets.

2. Brands that succeed at being human will win.

People buy form people and companies that they know, like and trust. Social media has made it easier than ever to establish personal relationships with large numbers of customers and prospects quickly and for very little cost. Brands that understand this and are investing in creating a more authentic and humanized marketing experience will be the clear winners in 2015.

This will involve putting relationships ahead of sales, and building connections rather than simply promoting products. Brands that focus on building community and providing amazing content via social media will be the clear front-runners. I believe this so strongly that I actually wrote a book on the very subject called Will The Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media.

3. Content marketing will (finally) become about true value.

This has been a popular talking point over the past couple of years, but I believe 2015 will be the year when content finally becomes about quality over quantity.

A successful content strategy should be about producing first-rate content, not just rehashing or compiling everyone else’s insights. Businesses will finally realize that blah, run-of-the-mill content does very little in terms of increasing search rankings or attracting followers. In fact, they will begin to see that producing low-quality content can actually be damaging in terms of SEO and building trust.

4. We’ll begin to see a decrease in the number of online marketing strategies businesses employ.

Yes, you read that right! Let me explain. Over the past number of years, we’ve seen businesses and marketers scramble to constantly add new and better strategies to their marketing mix. Marketers clearly find social media an exceptionally important element of their marketing, however where and how they use their resources has become increasingly fragmented.

Currently, around 1 in 3 marketers are able to calculate the ROI of their social media marketing efforts, and this number is only going to increase. I believe that as marketers get better at tracking and measuring the ROI of their efforts, we’ll see businesses allocate their time and money more effectively. Rather than being active on 10 social networks, for instance, they’ll increasingly realize that having a strong, active presence on 5 networks will result in an even higher ROI.

In other words, while businesses will spend MORE time and money on social media marketing overall, exactly WHERE and HOW they invest these resources will become more targeted than ever.

5. Brands who use social primarily for “pushing” sales will die out.

You know I am all about social selling. Unfortunately, many people who hear the term assume this means pushing their products or services on their social media followers. This couldn’t be further from the truth!

Social selling is about building community, attracting leads, and providing valuable content…NOT about pushing a product or message. Brands that continue to use social media to PUSH rather than to ATTRACT will find themselves wasting a ton of time and money, and alienating their fans and followers.

For more on this, see my post The Ultimate Cheat Sheet for Selling on Social.

6. “Mobile-first” will replace “mobile-friendly”.

We hear a lot about the importance of having a responsive or “mobile-friendly” website, however 2015 is when we’ll see a shift to a truly “mobile-first” mentality.

This means thinking about mobile when it comes to each and every piece of content you create – your blog posts, emails and social media posts. A majority of your followers and subscribers are likely to be accessing your content via mobile, and yet many businesses still aren’t creating and distributing their content with these users in mind.

Considering how and where your mobile users will be reading your emails and social media posts is key; for instance, do your social media links direct your followers to a mobile-optimized landing page? Do you use lots of images on social media, which are great for attracting the attention of your mobile followers? Have you optimized your content and headlines to catch the attention of readers who are ‘on the go’?

7. Content marketing will become integrated company-wide.

In the past, content marketing efforts have been restricted to a select department or individual. In many companies, the SEO department has been responsible for content creation and dissemination, while other departments have been fairly isolated and haven’t been involved in any way.

As businesses experience the significant benefits of their content, they’ll realize that content marketing needs to be done at the company-wide level; that individuals from all departments should have input into what types of content are created, and in how that content is distributed. Your sales team, for instance, will have the most relevant insights into customer questions and behaviors…so why aren’t we involving them in the content brainstorming process, at the very least?

Think about which individuals in your company can offer unique insights or skills for content creation and dissemination. Not only does this lead to amazing, targeted content, it gets everyone invested in the process.

What changes or trends do you predict for digital marketing in 2015? Share your insights below!

Samsung’s marketing splurge doesn’t always bring bang-for-buck

SEOUL (Reuters) – Samsung Electronics Co is expected to spend around $14 billion – more than Iceland’s GDP – on advertising and marketing this year, but it doesn’t always get value for money.

The outlay buys the South Korean technology giant publicity in TV and cinema ads, on billboards, and at sports and arts events from the Sydney Opera House to New York’s Radio City Music Hall. Google Inc spent less on buying Motorola’s handset business.

And Samsung, which has a market value of $227 billion, has made no secret of keeping up its aggressive marketing and promotion splurge as it seeks to make its brand as aspirational as Apple Inc’s. But the money it’s spending doesn’t always bring the desired result.

Last month, a Samsung-sponsored short-film contest finale at the Sydney Opera House received poor reviews for blatant product placement in a series of ‘behind the scenes’ videos. In Britain, viewers panned a product placement deal with ITV’s popular X-Factor talent show. “Is this a singing competition or an extended Samsung advert?” asked Twitter user Ryan Browne.

Earlier this year, Samsung’s New York launch of its latest top-of-the-range Galaxy smartphone came under fire for being sexist, portraying giggling women chatting about jewelry and nail polish while the men discussed the new phone, and the company’s new fridge and washing machine launch in South Africa drew similar complaints as it featured swim-suit dancers.

“Samsung’s marketing is too much focused on projecting an image they aspire to: being innovative and ahead of the pack,” said Oh Jung-suk, associate professor at the business school of Seoul National University. “They are failing to efficiently bridge the gap between the aspiration and how consumers actually respond to the campaign. It’s got to be more aligned.”

Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world’s top-20 companies by sales – 5.4 percent, according to Thomson Reuters data. Apple spends just 0.6 percent, and General Motors 3.5 percent.

“When your brand doesn’t have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy,” said Moon Ji-hun, head of brand consultant Interbrand’s Korean operation. “But maintaining marketing spend at that level in the longer term wouldn’t bring much more benefit. No one can beat Samsung in terms of (ad) presence, and I doubt whether keeping investing at this level is effective.”

In a statement to Reuters, Samsung said it will “continue to leverage our brand power to maintain growth momentum, while focusing on optimizing the efficiency of our marketing activities,” reiterating recent comments by its co-CEO.

“Our product innovation and marketing strategy have made Samsung the world’s most preferred smartphone brand,” J.K. Shin, who also heads the group’s mobile business, told investors recently. “Now we’ll move from the most preferred brand to become one of the world’s leading aspirational brands.”


Samsung’s ‘Next Big Thing,’ and ‘It’s Time to Change’ marketing campaigns stress that its products are cutting-edge, and even trumpet its technology ‘world firsts’ before they’re ready for prime time, such as curved smartphones, available only in South Korea, and curved TVs that cost nearly $10,000.

For a company long seen as a follower, this is now a big sell on it being an innovator.

But, while Samsung has become the world’s biggest advertiser, spending $4.3 billion on ads alone last year, its global brand value of $39.6 billion is less than half that of Apple, which spent only $1 billion on advertising, according to Interbrand and ad researcher Ad Age.

To be sure, Samsung has a more diverse range of mobile products, which along with its chips and household appliance businesses need more marketing across different target audiences. But the heavy marketing spend suggests a need to convince consumers that it belongs at the top. Apple can afford to spend less as it already has that brand recognition, and cachet.

“The stronger, more differentiated the product, the less it needs to be propped up by advertising,” said Horace Dediu, founder of independent research firm Asymco and a former Nokia business development manager, referring to Apple’s ad spend.

Defending its marketing budget, Samsung can point to its lead in the global smartphone market – it sells one in every three smartphones and has more than double Apple’s market share. The Korean group’s savvy adverts mocking Apple devotees, and heavy investment in distribution channels have strengthened its Galaxy mobile brand.

“The Galaxy brand has established itself, and the Samsung brand is now much stronger than Android or any of the other OEM brands, except Apple,” said Benedict Evans, an independent technology and media consultant in London. “The underlying problem is that Samsung has established itself as a dependable quality brand, not a differentiated or premium quality product, so it does best where it’s not competing directly with Apple.”

Samsung works with a number of advertising agencies, including Publicis Groupe, Interpublic Group, and MDC Partners.


Samsung’s latest marketing splash has been on its Galaxy Gear smartwatch, which has been almost universally panned by reviewers. The device has been aggressively marketed through adverts and collaboration with fashion shows – yet only 800,000 Gears have been shipped since its launch two months ago. Compare that to the more than 5 million Note 3 smartphones that have been shipped since its late-September launch, and it suggests fewer than a fifth of the Note buyers are also buying the accessory device.

Undeterred, Samsung has vowed more Gear promotions for the crucial year-end holiday season as it seeks to lead the wearable computer market and prove its innovation credentials.

“Probably Samsung knows better than anyone that Gear will not become a mainstream product. Still, they are trying to convey the message that ‘we are first with such technology,’ which they hope will help build their brand as an advanced technology firm,” said Interbrand’s Moon.

A deep-pocketed Samsung – it earned operating profit of $9.6 billion in the third quarter alone – is still pushing the envelope to win over consumers.

This month, the big-spending official sponsor of the past eight Winter and Summer Olympics launched a fantasy-inspired soccer marketing campaign ahead of the mid-2014 World Cup in Brazil – selecting 11 of the world’s top players, including Argentine striker Lionel Messi, for a virtual match to save Earth from aliens – with the help of Galaxy devices.

(Additional reporting by Patturaja Murugaboopathy in BANGALORE; Editing by Ian Geoghegan)

The Power Of 5 And 7 in Marketing | Ira Kalb

In previous posts, I talked about the advantage of being first to a position and the power of three in marketing. In this one, I’d like to extend the number sequence to 5 and 7. Why 5 and 7? They represent the number of elements that the average human brain can remember. Five represents the low end and 7 the upper end of the range. This is probably why most people have a tough time remembering Santa’s nine reindeer.

Five fingers and toes

Starting with five, it is the number of fingers and toes most humans have on each hand and foot. When we learn to count we realize this. When athletes celebrate, they sometimes share a high-five. Postal codes in the US have five numbers before a 4-digit extension that many do not use. After five primary grades that follow kindergarten, students graduate to middle school.

BCG model

The Boston Consulting Group developed a model that relates market share and profitability in a domestic market. The model says that companies that have a >=20% share in a domestic market are almost always profitable, whereas companies that have <=15% market share may or may not be profitable (it is hard to know). If one were to divide 20% into 100%, that leaves room for five major players in a domestic market that are likely to be profitable. If you divide 15% into 100%, the number is between 6 and 7. Once again, there is room for 5 to 7 players in a domestic market, and those that have a >= 20% share of the market are likely to be profitable, and those with a 15% or smaller share of the market may or may not be profitable. If you look at most pie charts that represent markets and you count the wedges, you will typically find 5 to 7 wedges, which is consistent with this model and with the number of things the average human can remember.

The Power of 7

Seven keeps coming up again and again in just about everything. It is a lucky number in many cultures, and in the USA, phone numbers have seven digits plus an area code. There are the seven wonders of the world, the seven dwarfs, seven continents, Shakespeare talked about seven ages of man, seven deadly sins, seven virtues, and seven is the optimum hours of sleep for humans. There are more, but I want to limit this “additional” list to seven.

7 fundamental building blocks of marketing

While many in marketing learn the 4P’s, that is not enough since it does not include three essential marketing ingredients – the marketing information system, corporate image, and positioning. Hence, I developed the 7 Building Blocks(TM) model, which includes the following.

Marketing Information System strategies to research the market and to continuously collect, analyze, report, and act upon information from the marketplace.

Corporate Image strategies to create, protect, and enhance the image of the organization.

Positioning strategies that identify the target audience with an unfilled need and fill that need better than competitors with a unique and compelling image of the product.

Product strategies that provide the goods and services that the target audience wants.

Pricing strategies that offer the product at prices buyers are willing to pay and for which sellers are willing to sell.

Distribution strategies that make it convenient for the target audience to find, buy and use the product.

Promotion strategies that communicate the benefits of the product in such a compelling way to prompt a buying action.

Universal Marketing Structure(TM)

A model to help clients and students communicate more effectively is the Universal Marketing Structure, which also has seven main elements.

Headline. Data shows that 83.3%, on average, only read and remember the headline of a communication. Therefore, it should contain (1) unique and important benefits, (2) a hook to interest the reader to take further action, (3) the name of the company and product (unless the positioning strategy requires separation).

Body text. The Body Text should provide more information and details for those that are interested to find out more about the product and company. Since only 16.7% get to this point, marketers should not rely on people reading the body text.

Close. The Close should (1) Solicit a Buying Action, (2) Tie-in with the Headline, (3) End the communication, and (4) Contain a Marketing Information System code so the success of the communication can be measured.

Photo and Graphic elements. The photo and graphic elements should help to communicate the main unique benefits, be visually compelling, show the product looking as good as possible, function as a size reference if necessary, help to break up the body text into “bite-sized” pieces, show before and after examples if appropriate.

Format. The Format should make it easy for the busy or lazy members of the target audience to find and remember the main unique benefits of the communication without forcing them to read, listen to, or watch the entire communication.

Signature. The Signature (which is comprised of the name, logo and slogan) should give identity to the communication and further the relationship between the target audience, the product, and the company so the prospect is comfortable buying.

Everything else. Since people typically can remember up to 7 elements, all other important issues such as design, color, fonts, size, shapes, selling psychology, and putting “the WOW” into the communication should be considered here.

How you can apply the power of five and seven to your business

If you are thinking of entering a domestic market, count how many competitors are already in that market, if there are more than four, you should probably not enter the market unless you have an important unique advantage over the others that will allow you to take business away from them.

To help your target audience remember the things you want them to remember, you should follow a simple guideline – the fewer the better, with three being optimal. If you need them to remember more, you can go up to between 5 and 7, but you should limit your communications to no more than seven. Hopefully, you will remember. Good luck.

Advertising & Marketing | Yahoo Answers

Best answer: None. Visitors don’t spend money. Customers do. First, you need an education. Then, you build a website with the SEO design you learned in college. Then, you promote the site by writing in Forums, blogs, Q A, youtube, etc. People like your uniques and brilliant content and share it. All of this starts… show moreBest answer: None. Visitors don’t spend money. Customers do. First, you need an education. Then, you build a website with the SEO design you learned in college. Then, you promote the site by writing in Forums, blogs, Q A, youtube, etc. People like your uniques and brilliant content and share it. All of this starts with a dream. Dream big.

What kind of website would have 100K visitors a day? Well, that’s an easy one. Giant, Walmart, Amazon, Wells Fargo — sites like that have those kinds of numbers because they offer a service both offline and online.

Learn How To Be More Successful At Blogging

Blogs are usually concentrated around one subject. If you want to make a great and exciting blog but don’t know where to start, you are reading the right article. Read on to learn how to run a successful blog.

Always look for the best seo company washington dc for the best results.Don’t forget to use search engine optimization when creating your blog. The whole point of a blog is to get people to read it, so you need to ensure that your site appears high in the search results for relevant keywords. Get the most readers by using the most important keywords as part of your title and all through each article on your website.

Blog often. It is common for bloggers to begin blogging as though they were going to a fire and then, over time, to gradually fall into blogging less and less frequently. Any readers who are initially interested will lose interest if they have to wait a long time between posts or updates to articles. A good rule to follow is to compose new blogs each week, and send emails about the updates.

Don’t let your posts become long and rambly. Get right to the point. Providing your readers with plenty of details is important, but if your post is too long, many visitors will tire of reading it. Most of the time, blog readers are not interested in flowery descriptions or clever wordplay. They are interested in function, not form.

Create a blog that stands out from all the other blogs that already exist. Readers are drawn to unique content. Hard to locate information will do the same. Write about a unique hobby or experience. Provide detailed instructions regarding how to build a widget. Give readers a reason to come to your site when they need information.

Allowing guests to make posts within your blog is extremely helpful. This helps you build up connections with other bloggers, which is a helpful tool. It’s amazing what having a tight circle of bloggers will do for your site! If you ever have a problem, the guest blogger may be able to help you.

One of the most important things you can do as a blogger is post new content frequently. If you check out the most popular blog sites, you will likely see that they contain daily updates. Don’t let this requirement overwhelm you. If you want, you can write several weeks’ worth of material before opening your blog to the public so that you’ll have material to post if you get stuck. When you’re getting writer’s block, you can use posts like these to help fill some of the gaps.

Blog traffic should be built up through quality posts that are also interesting. Readers will return if they think your articles are high quality and interesting.

Start a mailing list when you get your first dedicated readers. Keeping this goal in mind early will ensure that you are growing your list from the start and on a regular basis. Having a list of email addresses of those who have opted in to read your content can be useful for additional communication opportunities in the future. Not beginning a mailing list early can be a huge mistake.

As you know, blogging is an important part of the online world. Blogs serve many different purposes, but their aim is to get out a message to a target audience. Apply this article’s advice to help design a blog that will help you reach your desired target market.

How You Can Become A Pro Blogger In No Time

Blogs can be very entertaining, and even profitable, online activities. There are a number of sites you can use to help you begin to blog. This article will give you several ideas in creating a blog, or making changes to one you already have. The most important thing is that you have fun doing it!

Always look for the best washington dc seo company for the best results.When writer’s block strikes, don’t succumb to the temptation to copy content. Nobody takes plagiarism lightly, and employing this tactic will unquestionably be very counterproductive to your efforts at establishing yourself as a reputable writer. You don’t need to be professional, simply passionate about a subject will garner a quality blog.

Do not rely to heavily on keywords, Adsense ads, plug-ins, or images. This will send up red flags to the search engines, which will negate all of your previous efforts. Remember to write for humans, not for search engines. That means writing in a smooth, natural way.

Find blogs within your niche and comment on their posts. Google Reader has an excellent tool for keeping tabs on blogs that are related to your own. Read your favorite blogs and comment on them regularly. Make sure your comments have value, but don’t hesitate to comment if you have something to say.

Guest bloggers are a great boon to blogs. This can increase your content’s quality substantially. You may also glean additional traffic when they let their readership know about their postings on your site. Extend invitations to several bloggers to help you boost your readership and the richness of your blog’s content.

Make use of images within your posts. Pictures can show a lot more than words can say sometimes. There’s no better place to prove how much more pictures are worth to readers than within a blog–they are a vital part of your communication. Images do display a lot more information than a bunch of words. Thus, always ensure that images are used as often as possible.

One of the most important things you can do as a blogger is post new content frequently. The most popular blogs generally post content at least once every day, often more. If you are having trouble with this, you may want to have a lot of content already written before your blog goes live. Having standby content will ensure that your blog never gets neglected.

Ensure that your blog remains in tip-top shape. Check for broken links and other technical things. Spruce up the look of your blog occasionally to keep it fresh. Your readers will enjoy the changes and you won’t lose visitors to a broken website.

Don’t write content just for the sake of getting words on the pages. Perform some research and locate topics that are right for your blog. Placing the wrong sort of content on your site is a recipe for failure. The quality of your blog’s content will determine its success.

As you can see by now, blogging and bloggers have permeated our everyday lives. While blogs are started for a variety of reasons, they all have the goal of getting their message across to their readers. Use the helpful tips and advice you have read in this article to assist you in creating a blog that targets your intended audience.

Blogging Success: How To Make It Happen

While most people have heard of blogging, many are not sure exactly what it is or how they can do it. If you are curious about blogging, this article has some terrific introductory information for you.

Always look for the best marketing agency dc for the best results.Use good search engine optimization techniques when creating your blog. Since your goal is for individuals to visit your blog, you need to be sure it ranks high in search results. Your keyword(s) should be in the title of the article, and mentioned a few times in the article itself.

Make sure that you add to your blog on a regular basis. Posting new content regularly helps you maintain your current reader base, as well as attract new readers and cause existing ones to return. If new content appears infrequently, visitors won’t be motivated to come back to your blog. Blogging daily will significantly improve your traffic.

Write new blogs on a regular basis. A common error that bloggers make is that they start a blog but post infrequent updates. Your reader wants to come back to read something new, and they won’t return if they don’t think you’ll be posting. Once is a week is good for both updating blogs and sending out emails.

Strive to add some new content to your blog every day. If you want to attract new traffic and keep people returning to read your blog, you must continually offer new content. If your blog hasn’t been updated in a long time, visitors will stop checking back. Write at least one post per day.

You should purchase your own domain site instead of using a free hosting site when developing your blog. Acquiring a domain name is inexpensive and will ensure a professional appearance. It also makes it easier for readers to remember who you are.

Remain patient when you are attempting to grow your readership. It will take some time for people to discover your blog. Additionally, you will have to build up your content so there will be a lot for the readers to view. The key to getting more views is the amount of time your blog has existed, as well as the quality and quantity of content.

Use social media to promote your blog. Put links to your blog on each social media site and create pages for your blog on these sites, so that readers have a variety of methods for following your blog. LinkedIn, Twitter, Facebook and other social networking sites can be very helpful in getting your blog recognized and having it become successful. By making use of every available avenue of communication, you can stay connected to your loyal readers and attract new ones, too.

Maintain your blog diligently. This means that you should perform all of the maintenance that needs to be done and change small things every once in a while. This will ensure that your readers have easy access to your site and will keep them coming back.

As you know, blogging is an important part of the online world. Blogs serve many different purposes, but their aim is to get out a message to a target audience. Apply this article’s advice to help design a blog that will help you reach your desired target market.